Reproductive Technology Essays - Fertility Medicine, Fertility

Reproductive Technology Reproductive Technology Technological development and the advancement of science constantly raises new political and legal challenges. We must promote scientific development, but at the same time we must also impose restrictions involving certain human and social values. Reproductive technology is one of the best examples of the challenges posed by the development of medical science and it's involvement with the law. Issues involved with Reproductive Technology include: Techniques, Morals and Ethics, and The Charter of Right and Freedoms. Reproduction is a fact of life, but it has always fascinated humans. Why did babies die? Why were some people sterile? How can childless couples be helped? To answer these questions scientists began research. This research began mostly in the late nineteenth century. However, some of the techniques used today have been used for hundreds of years. Artificial Insemination is the oldest known assisted reproductive technology. The first known cases of this type occurred in 1790. Many years of research were put into the development of In Vitro Fertilization. Following the research dealing with humans, scientists began with animals. The first successful transfer of an embryo which resulted into the birth of young was between two rabbits in 1891. During this time, many attempts were made to transfer embryos between mammals. Success was not achieved until the 1970s. Using mice proved to be an important advance because the similarity in the technique used for humans. Despite these similarities it was a long time before anyone achieved success in humans. Bob Edwards of the UK reported successful fertilization of human eggs in vitro in 1969. Upon finding a technique to retrieve the eggs, experiments were performed to determine the best time to retrieve the eggs, how long they should be incubated, and what conditions were most favourable for the embryos. The first ?test tube baby? whose name is Louise Brown, was born in 1978. Since the development of these techniques, many new technologies have been established. A total of 20,659 babies were born in 1996 (in the USA) using one of the following techniques: In vitro fertilization, gamete intra fallopian transfer, and zygote intra fallopian transfer. In vitro fertilization involves extracting a woman's eggs, fertilizing the eggs in the laboratory, and then transferring the resulting embryo(s) into the woman's uterus through the cervix. Gamete intra fallopian transfer is when a fiberoptic instrument called a laparoscope is used to help place the unfertilized eggs and sperm into the woman's fallopian tubes through small incisions in her abdomen. Zygote intra fallopian transfer involves fertilizing a woman's eggs in the laboratory and then using a laparoscope to help transfer the fertilized eggs into her fallopian tubes. There are a number of other techniques but they are not as popular and do not have a very high success rate. Other techniques have been used for specific reasons. Some parents who have children with blood disorders decide to have a ?test-tube baby? so that it can save their suffering child. ?Ellen Phillipson called a fertility clinic in Newcastle upon Tyne to discuss the possibility that a baby brother or sister could save her four-year-old daughter, Simone, who has Fanconi anemia?(NP-1). There is a very high demand for this type of reproduction technology. The first ?Designer Baby? is thought to be Adam Nash. ?Adam's parents selected their son's embryo from among others in a petri dish in order to ensure it was free of his sister Molly's life-threatening blood disease, Franconi's anemia.?(NP-2) With all these new reproductive technologies becoming available to people, ethicists are popping up with questions on whether the developing child is harmed during the medical procedure. In the case with Adam Nash, he experienced no pain when donating his umbilical cord (since there are no known nerve terminals in the umbilical arteries). In future cases involving organ donation it will be hard to assess whether the donor child will be harmed. ?How will it be possible to assess whether a child from whom a kidney is removed would have been stronger and healthier had he or she not been subjected to an operation in infancy(NP-3) This question is highly controversial with the ethicists. But there is another concern that passes unnoticed by the ethicists. ?A human being's moral

Solutions for Challenging Counting Problems

Solutions for Challenging Counting Problems Counting can seem like an easy task to perform. As we go deeper into the area of mathematics known as combinatorics, we realize that we come across some large numbers. Since the factorial shows up so often, and a number such as 10! is greater than three million, counting problems can get complicated very quickly if we attempt to list out all of the possibilities. Sometimes when we consider all of the possibilities that our counting problems can take on, its easier to think through the underlying principles of the problem. This strategy can take much less time than trying brute force to list out a number of combinations or permutations. The question How many ways can something be done? is a different question entirely from What are the ways that something can be done? We will see this idea at work in the following set of challenging counting problems. The following set of questions involves the word TRIANGLE. Note that there are a total of eight letters. Let it be understood that the vowels of the word TRIANGLE are AEI, and the consonants of the word TRIANGLE are LGNRT. For a real challenge, before reading further check out a version of these problems without solutions. The Problems How many ways can the letters of the word TRIANGLE be arranged?Solution: Here there are a total of eight choices for the first letter, seven for the second, six for the third, and so on. By the multiplication principle we multiply for a total of 8 x 7 x 6 x 5 x 4 x 3 x 2 x 1 8! 40,320 different ways.How many ways can the letters of the word TRIANGLE be arranged if the first three letters must be RAN (in that exact order)?Solution: The first three letters have been chosen for us, leaving us five letters. After RAN we have five choices for the next letter followed by four, then three, then two then one. By the multiplication principle, there are 5 x 4 x 3 x 2 x 1 5! 120 ways to arrange the letters in a specified way.How many ways can the letters of the word TRIANGLE be arranged if the first three letters must be RAN (in any order)?Solution: Look at this as two independent tasks: the first arranging the letters RAN, and the second arranging the other five letters. There are 3! 6 wa ys to arrange RAN and 5! Ways to arrange the other five letters. So there are a total of 3! x 5! 720 ways to arrange the letters of TRIANGLE as specified. How many ways can the letters of the word TRIANGLE be arranged if the first three letters must be RAN (in any order) and the last letter must be a vowel?Solution: Look at this as three tasks: the first arranging the letters RAN, the second choosing one vowel out of I and E, and the third arranging the other four letters. There are 3! 6 ways to arrange RAN, 2 ways to choose a vowel from the remaining letters and 4! Ways to arrange the other four letters. So there are a total of 3! X 2 x 4! 288 ways to arrange the letters of TRIANGLE as specified.How many ways can the letters of the word TRIANGLE be arranged if the first three letters must be RAN (in any order) and the next three letters must be TRI (in any order)?Solution: Again we have three tasks: the first arranging the letters RAN, the second arranging the letters TRI, and the third arranging the other two letters. There are 3! 6 ways to arrange RAN, 3! ways to arrange TRI and two ways to arrange the other letters. So there are a total of 3! x 3! X 2 72 ways to arrange the letters of TRIANGLE as indicated. How many different ways can the letters of the word TRIANGLE be arranged if the order and the placement of the vowels IAE cannot be changed?Solution: The three vowels must be kept in the same order. Now there are a total of five consonants to arrange. This can be done in 5! 120 ways.How many different ways can the letters of the word TRIANGLE be arranged if the order of the vowels IAE cannot be changed, though their placement may (IAETRNGL and TRIANGEL are acceptable but EIATRNGL and TRIENGLA are not)?Solution: This is best thought of in two steps. Step one is to choose the places that the vowels go. Here we are picking three places out of eight, and the order that we do this is not important. This is a combination and there are a total of C(8,3) 56 ways to perform this step. The remaining five letters may be arranged in 5! 120 ways. This gives a total of 56 x 120 6720 arrangements.How many different ways can the letters of the word TRIANGLE be arranged if the order of the vowels IAE can be changed, though their placement may not?Solution: This is really the same thing as #4 above, but with different letters. We arrange three letters in 3! 6 ways and the other five letters in 5! 120 ways. The total number of ways for this arrangement is 6 x 120 720. How many different ways can six letters of the word TRIANGLE be arranged?Solution: Since we are talking about an arrangement, this is a permutation and there are a total of P( 8, 6) 8!/2! 20,160 ways.How many different ways can six letters of the word TRIANGLE be arranged if there must be an equal number of vowels and consonants?Solution: There is only one way to select the vowels we are going to place. Choosing the consonants can be done in C(5, 3) 10 ways. There are then 6! ways to arrange the six letters. Multiply these numbers together for the result of 7200.How many different ways can six letters of the word TRIANGLE be arranged if there must be at least one consonant?Solution: Every arrangement of six letters satisfies the conditions, so there are P(8, 6) 20,160 ways.How many different ways can six letters of the word TRIANGLE be arranged if the vowels must alternate with consonants?Solution: There are two possibilities, the first letter is a vowel or the first letter is a consonant. If the first letter is a vowel we have three choices, followed by five for a consonant, two for a second vowel, four for a second consonant, one for the last vowel and three for the last consonant. We multiply this to obtain 3 x 5 x 2 x 4 x 1 x 3 360. By symmetry arguments, there are the same number of arrangements that start with a consonant. This gives a total of 720 arrangements. How many different sets of four letters can be formed from the word TRIANGLE?Solution: Since we are talking about a set of four letters from a total of eight, the order is not important. We need to calculate the combination C(8, 4) 70.How many different sets of four letters can be formed from the word TRIANGLE that has two vowels and two consonants?Solution: Here we are forming our set in two steps. There are C(3, 2) 3 ways to choose two vowels from a total of 3. There are C(5, 2) 10 ways to choose to consonants from the five available. This gives a total of 3x10 30 sets possible.How many different sets of four letters can be formed from the word TRIANGLE if we want at least one vowel?Solution: This can be calculated as follows: The number of sets of four with one vowel is C(3, 1) x C( 5, 3) 30.The number of sets of four with two vowels is C(3, 2) x C( 5, 2) 30.The number of sets of four with three vowels is C(3, 3) x C( 5, 1) 5. This gives a total of 65 different sets. Alternately we could calculate that there are 70 ways to form a set of any four letters, and subtract the C(5, 4) 5 ways of obtaining a set with no vowels.

Staffing Essay Example | Topics and Well Written Essays - 750 words

Staffing - Essay Example The criteria of selecting and recruiting personnel have changed over time for several reasons. In the context of this work, entertainment industry and its characteristic social dynamism is to be taken into consideration. The consumer community in the industry and the business environment in general demand more that the services. Efficiency, reliability and ethics are closely observed by the consumers. In that respect, the firm under question needs to reconsider its staffing policies and human resource practices. Key plans are important to achieve desired goals in the organization. The observed industry trends requires strategic plan towards staffing to meet the multivariate societal needs. Movie theater/entertainment industry is extensively associated with the emerging information and communication technology. In that respect, an informed internet based recruitment process would serve multiple roles in getting the best staff (Sears, 2003). In this plan, the following steps are key. This staffing plan constitutes a less costly and accurate online screening technique. It ensures that individuals who fail to meet the preliminary minimum qualification requirements are bundled out. This will help the firm to remain with the cream of the potential recruits. Such a plan would offer highly qualified potential organization staff besides incorporating the concept of interne knowledge and application among the staff. The competency level of an individual may not accurately be developed through mere presentation of credentials. Entertainment industry requires staff with ability to express themselves and make clear communication to fellow staff and customers (Bechet, 2008). In that regard, the actual potential of a recruit relies on ability to communicate effectively through written and spoken language of choice. In this regard, the following plan is appropriate. The combined outcome of such oral and written interview

Does social security adversely affect savings Essay

Does social security adversely affect savings - Essay Example This has therefore started a debate on the reduction of the social security taxes, much because the incentives offered through social security system are not convincing. Considering the fact that, the social security taxes deducted from the earnings of an individual are offered to the retired officers of that time, which means that, deducted amount is neither invested, and it is a source of profitability, which can be later shared with the individuals. The social security system has been meant out, only to collect amount from one end, and distribute it among other party. (Carolyn L. Weaver. Social Security's Looming Surpluses: Prospects and Implications. 1990. Longman. pp. 146) It is therefore more advisable that the individual save or invest the similar amount in some sort of business or financial scheme, and it is expected that the individual can earn appropriate amount during the period of his retirement. Critically, why should a person contribute towards such a system, which is neither investing nor offering any profit or return over the deducted amount, rather it only offers return back. (Christopher Borgman. Social Security, Demographics, and Risk. 2005. Springer Publications. pp. 174) Feldstein hasIMPLICATIONS OF SOCIAL SECURITY SYSTEM Feldstein has provided sufficient material to prove that the system of social security is responsible for decline in the accumulation of total capital. The social security system has adversely affected the domestic productivity; it is because the individual is offered with no other option but to contribute towards the social security system. It the similar contribution had been made by the individuals in banking and businesses would have improved the increased the magnitude of local financial and capital production. Feldstein has provided sufficient evidence to prove that the practice of Social Security is corrupted. It has been able to observe that the social security system is responsible for the reduction in the private saving and local investment, and therefore the magnitude of regression coefficient on the social security variable was negative. The magnitude of the regression coefficient was large enough to warn against the implementation was such exercise, because it had caused much setback for local savings. A large drop in the saving scheme has been experienced since the plan of social security was launched. It has further deplored the situation, as it is important to support and encourage personal saving, so that the activities of banks and other financial institutions can gain momentum. It is being critically evaluated whether the government bonds are based on net wealth for a society. If there is increase in the percentages of the taxes, the government is likely to borrow lesser amount from public, and it can be expected that the government might reduced the percentage of taxes in the future years. This entire system is analogous to the social security system, where the government cuts heavy rates from individuals during particular course of time, and later reduces it, and then offers the packages during the retirement period in corresponding quantities. This practice itself is not fair and appreciable, the amount of social security

Analyzes paper on Medea Essay Example | Topics and Well Written Essays - 1000 words

Analyzes paper on Medea - Essay Example Pasolini’s Medea effectively shows the clash that exists between ancient and old fashioned culture and the modern civilization. Through the relationship between Medea and Jason, viewers are shown how archaic or outdated culture is crashed in the hands of modern culture and the new ways of doing things. Given that the movie takes place in the 1960s, Europe, like most parts of the world at the time, was experiencing change. Through the film, Pasolini effectively shows how different groups in the society attempted to resist such changes, but were overpowered by the wave of modernity. The old was paving way for the new. In this movie, Pasolini successfully brings out the clash between the old and the new, and how the old cultures eventually die in the hands of the modern revolutionary ways. Medea is shown to be a woman of the old, ancient world who is overtaken by the changes taking place in the new world. Medea is portrayed as a woman who experiences reality in a totally differen t way, and sees herself as the only thing that has remained unchanged over time. She still holds onto barbaric and outdated traditions and practices. For example, after the boy is sacrificed and sliced into portions, other larger pieces are burnt. Medea is shown to use a kind of wheel that spins the smoke across the fields. This is an illustration of how Medea believed and prompted old-fashioned practices such as the making of human sacrifices. Her husband Jason and the two children are used to represent modernity. Jason realizes that Medea is too old fashioned for him and decides to marry the daughter of the king, who is much younger. This illustrates who modernity overpowers the old ways. Medea is used to illustrate the sufferings of the ancient people. Through the movie, Pasolini figuratively shows the audience the kind of anguish and pain the ancient people went through in the hands of other barbaric individuals. The movie thus successfully reminds the audience of the need to

A Swot Analysis Of American Airline

A Swot Analysis Of American Airline Abstract The airline industry has always been and continues to be the most fiercely competitive business sector in all facets of its operations. Operating on paper thin margins the drop in passenger traffic brought on by the events of September 11th, 2001 have affected domestic United States airlines as well as all global carriers. The events of that day have caused governmental intervention in the form of loan guarantees, compensation for terrorist attack losses, as well as insurance related to war risk (Shane, 2003). The Associate deputy secretary of Transportation stated that the industry is in its à ¢Ã¢â€š ¬Ã‚ ¦worst financial crisisà ¢Ã¢â€š ¬Ã‚ ¦(Shane, 2003), since the industry was deregulated in 1978. It is important to understand that two differing types of airline carriers exist in the United States. The majors refer to airlines earning revenues in excess of $1 billion USD annually and generally they provide national as well as international service. These airlines cater to the bus iness class customer and passengers who either expect or desire full in flight services such as meals and related amenities. American Airlines, Delta Air Lines, United Air Lines, U.S. Airways, Continental Airlines and Northwest Airlines fit these designations (Mayer, 2002). The discount air carriers have changed the face of the airline industry with their no frills, low-cost airfares and have put pressure on the majors in terms of eroding their market share. The preceding battle between discount carriers has further exacerbated the majors thin operating margins and has resulted in Delta, Continental, Northwest, United and US Airways (Beck, 2005) filing for protection under Chapter 11 of the United States bankruptcy laws while they restructure and renegotiate union contracts and creditor agreements. United States Senate Commerce Committee Chairman John McCain has stated that the United States government should be à ¢Ã¢â€š ¬Ã‚ ¦reluctant to do anything that might keep inefficient businesses afloat (Shane, 2003). This is the climate in which the subject airline, American Airlines operates. Chapter 1 American Airlines PEST Analysis The utilization of a PEST analysis with regard to American Airlines takes into account the political, economic, social and technological (NetMBA, 2004) environment the industry is embroiled in and how this has, is and will threaten to impact its operations and profitability. It must be remembered that the number of possibilities concerning macro-environmental aspects is almost limitless, thus concentration will be paid to those areas perceived to have the highest impact. Political The political stability of the United States was severely shaken by the terrorist events of September 11, 2001, and this directly resulted in a catastrophic drop in business as well as personal air travel (Ito et al, 2003). The preceding along with the following areas have impacted negatively on earnings as well as profitability among the majors: Pricing regulations Wage legislation and union requirements Deregulation policies of 1978 Increased emphasis on national and airport security Economic The overall economic climate in the United States prior to the events of September 11, 2001 called for a mild recession and the airline industry was wrestling with discount carriers. The pre 9-11 airline climate forecast a slight contraction as a result of the reversionary climate which was dramatically impacted by the events of 9-11 and the resulting economic aftermath (Ito et al, 2003): Dramatic slowdown of the economic growth rate Increase in fuel costs Balance of trade accounts Inflationary and fluctuations of the dollars against the Euro, and Yen Social The emphasis on September 11th throughout these varied analysis is due to the sweeping impact that event had on global events in all theatres. The social implications thus shaped or amplified are as follows (Mayer, 2002): Increased layoffs impacting all income groups Sharp decrease in lower and middle class travel Decline in airline related vacations destinations Negative impact of air travel safety brought on by the events of 9-11 Decrease in general airline related travel plans by consumers Low-fare travel stigma attitude shift to an acceptable alternative Technological The Internets impact on business and consumer purchasing habits heralded in a new age of information exchange which changed the manner in which airline tickets are sold. Airline SABRE system Decrease in airline travel agencies Introduction of Internet airline ticket reservations and ticketing Entry of Travelocity, Orbitz, Cheaptickets, Expedia and other best price shopping services The availability of the Internet as a consumer and business fare and flight shopping tool Porters Five Forces Michael Porters Five Forces model (QuickMBA, 2005) provides a framework to view the airline industry from the perspective of five forces that influence it: Rivalry American ranks as the worlds largest airline in terms of passengers carried, however is rated number 11th in terms of overall airline quality (Holderbach, 2004). Low-fare airlines garnered three of the top four spots in airline quality ratings, 1. Jet Blue, 2. Alaska, 3. Southwest, 4. America West. All but Alaska Airlines are low fare carriers. The remaining airlines are 5. US Airways, 6. Northwest, 7. Continental, 8. AirTran, 9. United, 10. ATA, 11. American, 12. Delta, 13. American Eagle and 14 Atlantic Southeast (Holderbach, 2004). Some of the more important facets within this category of the Five Forces model are: slow market growth since 9-11 high fixed operating costs low relative levels of product differentiation among the majors inroads of the low-fare carriers in the changing perception of air travel shake out of the industry since 9-11 in terms of bankruptcies and failures Threat of Substitutes Within Porters model substitute services come into play when demand exceeds supply, or vice versa. In the airline industry the excess supply has been attacked by low-fare carriers who have continually gained market share. Buyer Power The airline industry suffers from oversupply as well as fixed costs which served as the foundation for low fare carriers who offer no frill flights in return for discounted fares. This approach effectively pulled the casual traveler and spread to frequent travelers and some classes of business travel for companies seeking to cut costs. Buyer demand is re-shaping the airline industry as a result of these options. Supplier Power In terms of this category, fuel is the single largest airline cost expenditure item which affects all firms equally. Low Fare carriers by eliminating frills lower their per flight operating costs which have and is attracting scores of travelers to their fold. Barriers to Entry / Threat of Entry Traditionally, the high cost of entry in the airline industry reduced the treat of entry by competitive companies. However the business model offered by low fare carriers exploited the lower end segment of the market via price and provided a foundation for the entry of Southwest, Jet Blue, America West and others (Ito et al, 2003). SWOT Analysis The strengths, weaknesses, opportunities or threats internal to a company represent the strategic environment known as a SWOT analysis (QuickMBA, 2004). Strengths Some of the advantages that American Airlines has in comparison to its competitors are (American Airlines, 2005): Recognizable brand name Largest global airline in terms of passenger traffic National and International routes serving all corners of the globe Perception as a major carrier with the commensurate levels of service Weaknesses internal flight amenities draining profits inability to compete with low fare carriers on price lack of competitive pricing to attract casual traveler base vulnerability to pricing Opportunities (American Airlines, 2005). code sharing agreements with domestic and international airlines SABRE ticketing system Presence at most airports American Eagle regional routes Lucrative route structure Threats thin operating margins favoring low fare carriers public acceptance of low fare carrier concept customer quality perception of low fare carriers that exceeds the majors prolonged slow economy favors low fare carrier pricing structure segmentation of the industry into business and discount carrier classifications high fuel prices government intervention Chapter 2 Conclusion The intense competition in the airline industry along with thin operating margins and fuel costs along with other expenditures existed before the dramatic events of September 11th. The strengths of American Airlines in being the worlds largest airline provides it with a huge customer base that is familiar with the airline. This represents the core of all marketing, customer retention as well as the foundation to attract new customer trial. Customer retention and utilization represent the primary advantage that American Airlines enjoys and needs to utilize to protect its position as well as build upon. The American Eagle division provides the company with an additional customer convenience marketing tool via intra city (regional) destination traffic. In order to accomplish the preceding objective the company must increase its quality of service from its current 11th position to increase customer satisfaction. The 50/50 mix of business and leisure travelers that comprise its customer b ase has remained relatively constant and business class travelers contribute heavily to profits as a result of the higher fares paid for first class and business class seating (American Airlines, 2005). Utilization of target marketing with concentration on the frequent flier base represents Americans primary advantage to capitalize upon since is does not compete in a low fare platform. Tightened restrictions on fares has closed a lot of the gap, thus consumer perceptions in the higher income categories represent a huge customer base for American to capitalize on in stealing customers from the other majors as a primary strategy and eroding the fringe low fare customer base as a secondary target market. Technology in terms of software advances along with code sharing, peaking and Americans route and connection structures offer convenience. Increased international travel also helps the company as a result of its global routes and destinations. Americans size, reach, reputation, fleet and presence at over 154 airports reinforces the preceding (American Airlines, 2005). The companys corporate vision states its objectives are to: set industry standard for safety and security, provide superior customer service, produce returns for stakeholders and shareholders by increasing business and thus revenue opportunities for vendors and allied firms further solidify the brand name and image as a premier carrier increase creative ticketing, promotions, vacation packages and associated areas to distance the company from low fare carriers and thus minimize their effects, capitalize upon inherent advantages As the worlds largest carrier American Airlines business and leisure base provides the customer foundation to enable it to compete successfully against other majors as well as differentiate itself from low fare carriers. This ability to be the choice in the full flight service category along with the number of airports, seamless domestic and international route structure that enable it to offer direct service to the most destinations via its own branded airline represents a key convenience and thus marketing factor to garner success in this highly competitive environment.

Social environment

This is an example of a business changing to meet the needs of customers. Subways are trying to be more socially responsible by stunning their animals first, to appease consumers with strong moral objections. This Is Important because a study by Forbes showed that 65% of workers would seriously consider leaving their Jobs if they worked for a company that harmed the environment. Research has shown that over 88% of consumers think companies should try to achieve their business goals while Improving society and the environment.So therefore Subways diverse workforce may provide ideas that a more homogeneous workforce could miss. Also, they might eve a greater understanding of markets that may be segmented on these factors. They may also provide more natural links to market opportunities abroad, through linguistic skills, cultural knowledge and knowledge of foreign markets. This can explain why Subway operates in 83 countries, with a rapid rise in sales in Germany, its second most valuab le Western European market.Income Income can affect business. A company's products usually appeal to certain income groups. People with lower incomes are more sensitive to price and may prefer purchasing discount products. Permeates are experiencing a change In market share because of the increase of people with lower incomes and less disposable income who are sensitive to price (elasticity of demand) and a shift in tastes and trends, with cheap foods becoming Increasingly In demand.This means that the demand for discount food stores Is Increasing. Tests; an example of a food store that is experiencing a decrease in market share because people cannot afford Tests foods and prefer bargain stores like Lid. Deco's market share over the last 12 weeks (from outhouse) compared to a year ago Is down from 29. 6% to 28. %. Tests have responded to the threat with ‘hard discounters' by launching a poorly war on milk and other essentials. Tests has cut the price of pant milk to El to matc h budget chains.People are more aware of the importance of the environment and becoming ‘green consumers'; prefer environmentally-friendly goods which have less Impact on the environment e. G. Prefer to travel by bus. Cutbacks; expanding their recycling programmer to reduce waste developing more environmentally-friendly cups, evaluating store design and operations to identify ways to reduce the amount of water used, use responsible alluding materials and energy efficient designs for their stores The changing nature of the ethical environment Moral principles that should underpin decision making.Ethical behavior involves actions and decisions that are seen to be morally correct Ethics are the set of moral values held by an individual or group. An organization may make decision that it believes to be morally right, rather than one that suits the needs of some of its stakeholders. Thus a decision made on ethical grounds might reject the most profitable solution for an organizatio n in favor of one of greater infinite to society.Possible ethical stances Organizations may take different stances in relation to ethics, including: Viewing shareholders' or owners' short term interests as their only responsibility Recognizing that well managed relationships with other stakeholders bring long term benefits to shareholders or owners Including the interested and expectations of stakeholders in their mission Taking an ideological approach and placing financial considerations secondary Ethical Codes An instruction from an organization to its employees to indicate how they should exact to situations relating to moral values The focus of the code will depend on the business concerned. A typical code may include sections on Personal integrity in dealing with suppliers and in handling the firm's resources Corporate integrity such as forbidding collusion with competitors and predatory pricing Social responsibility Critics believe there is nothing more than public relations e xercises Ethical Investment Stock market investment based on a restricted list of firms that are ethically sound Ethical investors do not invest in firms thatFinance weapons deals to oppressive governments Make products involving tobacco, fur, animal testing and exploitative farming Do not act responsibly towards the environment or are not good employers Advantages/Disadvantages with Ethical Behavior Reviewing a firms ethical position A number of elements should be considered when reviewing a company's ethical position. Individuals Each person has their own set of personal standards derived from their upbringing, educations and background. As they make decisions, their own ideas of what is right and wrong is involved Corporate culture Set of unwritten rules that affect the attitudes and management style of a business. This can affect how employees behave in order to do well at the business Public standards Operate in an environment that affect everything they do and the results they achieve. A public outcry against a particular type of activity will force a business to look at itself and decide if it needs to change.It may also mean other businesses look at themselves as well Competitors A USPS can be built based on emphasizing their ethical stance. Other businesses may then review their operations Ethics, Business Culture and Delegation Organizations have cultures and codes of behavior that affect attitudes, decision making and management style. If there is conflict between the ethical position of the organization and the moral values of the individuals it employs, then delegated decision making may not reflect the ethical position of the organization. The potential of this problem can be minimized if the culture is one which all employees understand and take responsibility for.Changing business cultures is not easy and investment in effective training and communication is important to ensure that all Taft behave in an agreed ethical manner. Creating an ethic al culture within a business can actually improve motivation and can become part of a wider policy of employee empowerment. The duties of an organization towards employees, customers, society and the environment Benefits to Society Problems such as unemployment and pollution are likely to be reduced Quality of life is likely to be improved Society longer term needs are likely to be considered rather than simply the short term needs of a business Life and business activity will be easier if everyone involved s working together for the common good Simply the right thing to do.Firms have a duty to be concerned with the wider impact of their activities Benefits to Firms Improved financial performance Reduced operating costs due to greater recycling Enhanced brand image and reputation which could bring in more customers, trading partners and makes it easier to attract capital investment Increased sales and customer loyalty Increased ability to attract and retain employees Access to capit al Arguments against CARS Efficient use or resources is likely to be reduced if business are restricted by how hey can produce and where they can locate which could lead to higher costs and prices Socially responsible policies can be costly to introduce Stakeholders tend to have differing objectives and are therefore unlikely to agree on what is socially responsible behavior Social responsibility may be Just a passing fashion and nobody can be sure of the value of firms being socially responsible During a recession the objectives are profit and survival – social responsibility doesn't matter here If something is important to society at large it can be argued that the overspent should pass laws to ensure everybody acts responsibly Just an extension of a firm being market orientated, meaning its only done as the customer wants it Overall, in the long term, CARS could benefit businesses, as the local community may improve in terms of wealth, quality of life and standard of livin g, meaning the firm could also benefit. Most large firms will produce an ethical code of practice. This will uphold the firms social responsibilities. This might include being environmentally-friendly wherever possible. Cutbacks CARS; giving back to the environment Environmental mission statement;Understanding environmental issues and sharing these with staff Striving to buy, sell and use environmentally-friendly products Recognize that fiscal responsibility is essential to our environment future Installing environmental responsibility at a corporate value Example; serve high quality coffee that is ethically traded and responsibly grown. They do this through forest conservation efforts and farmer Why be ethical Marketing opportunities: A good reputation in relation to environmental issues can act as a positive marketing tool that encourages customers to choose one brand over another. They can also build a loyal customer base through USPS. Financial opportunities: Can actually make i t easier to get money off certain banks – banks like Cooperative will not lend money to firms with a reputation for damaging the environment. Lower costs through recycling and less waste.Human resources opportunities: Motivation, attract the best workers who want to work for a company with high standards. Poor reputation can damage reputation and the ability to attract high quality applicants Why not be ethical; More expensive to source raw materials, more expensive capital goods to cut pollution, Training workers to be ethical costs money, losing custom from more ruthless competitors Ethics or Public Relations? Public Relations – Activities to boost the public profiles of an organization Public relations usually involves obtaining favorable publicity via the press, television or radio. Unlike advertising, it is not paid for and there is no control over its content.When a business behaves ethically it may be good for PR. It has been suggested that the good PR is the ma in reason for ethical behavior – it can help enhance the image of a business and is likely to generate more goodwill. This in turn will lead to improved sales and may eventually boost the company's share value. Example; Foxing (public relations)(benefits of not being ethical) Criticized for polluting nearby rivers with factory chemicals, black-green water dumped twice a day. Foxing said it is complying with emission standards and bring the factories into full compliance with policies and that other companies within the same industrial park are dumping water into the rivers too.This shows they are stating that their complying with emission standards for public relations because really they onto want to lose their competitive advantage from more ruthless competitors; doing it to save costs, generate profitability quick, keep costs low, keep up with demand etc†¦ More evidence that they care more about public relations is that they installed solving underlying problem of sui cide so the social responsibility doesn't reflect genuine values, don't care about their staff, only care about deadlines and money. Example Primary: (genuine values) The roof of their factory in Bangladesh collapsed, killing more than 1000 people.Long-term compensation and support services for the errors and families who were working in the factory payments end this month ($mm) = High cash outflows so less revenue. They also had building surveys to assess the structural integrity of factories which means they are addressing the underlying problem. However this may not actually affect Primary, this may be cheaper in the long term than paying their staff higher wages; a significant variable cost. This shows that corporate social responsibility is Just a form of public relations and a way to back their reputation and offer a method to ‘shut them up'. Could be because of public relations?